How to Use Organic Content to Boost Your Facebook Ads
Want to make the most of Facebook ads without any initial investment? It’s totally possible and today I’m gonna tell you exactly how to do it!
Investing in Facebook Ads can feel scary at first, I get it. Especially when you hear so many horror stories from people saying the don’t work and are a waste of money. Wanna know one thing about those stories? They are completely true! So many people try to run ads without a clear strategy, they run 1 ad with the completely wrong settings and I agree with them - they’ve wasted money.
By simply being here you’ve taken a first step in ensuring that your Facebook Ad story is going to end differently - I’m proud of you!
1. Test and Learn with Your Organic Content
This is how you’re gonna start your ads journey risk free: experiment with your organic content. It’s a great way to see what resonates with your audience before you spend any money. Think of it as a fun, risk-free way to get familiar with ads.
Begin by setting clear goals
If you're aiming for sales, focus on what drives actions rather than just views. It’s so easy to get stuck in vanity metrics but the truth is, if you wanna make sales views don’t matter.
Once you start running ads you’re going to notice that sales ads are the ones that get the least amount of views. The reason being that Facebook is looking for people that are going to make a purchase - quality over quantity.
So when you’re testing your content organically, make sure you use the right metrics to measure the success of your content.
How to get started
Here’s a fun way to get started: treat your organic content like a testing ground. Instead of stressing over every post going viral, focus on trying out different types of content. Here’s what to experiment with:
Reels: Perfect for dynamic and engaging moments.
Carousels: Great for step-by-step guides or showing multiple points.
Static Images: Ideal for delivering clear, impactful messages.
Every post is a chance to learn something new. If a reel doesn’t get the engagement you hoped for, don’t worry—that’s just feedback telling you what your audience isn’t into.
2. Turn Your Best Content into Winning Ads
So, you’ve found some content that’s really clicking with your audience—awesome! Now, it’s time to use those hits for your Facebook ads. Here’s how to do it:
Choose the content
You can use any type of content for ads - reels, carousels, or static images. Or why not mix a few content types?
Head over to Ads Manager on desktop and set up your ad campaign. When it comes to choosing your creative, select “use existing post.” This will let you pull in your top-performing content directly, including all the engagement it’s already received.
3. Embrace the Experimentation Process
Here’s a little secret: not every piece of content needs to be a star. Think of each post as an experiment. If something doesn’t perform as well as you hoped, it’s just part of the learning curve. Dare to experiment and try new things—don’t compare yourself too much to what others are doing you will figure out what resonates with your audience.
Creating content is challenging, and reels flopping is part of the process. If you’ve poured your heart into something and it doesn’t perform as expected, don’t get discouraged. You can always try again with a similar concept at a later time.
4. Ready to Level Up Your Ads?
By using your organic content as a testing ground, you can build your confidence with ads and make smarter decisions. Start experimenting, see what resonates, and turn those insights into powerful ads. If you need more tips or help along the way, I’m here for you!
