What I Learned from Visiting Meta’s Office

Ever wondered what it’s like to walk through the doors of Meta’s office and dive into the minds behind the platform? Well, I got the chance to do just that—twice! And let me tell you, it was a game-changer for how I approach my ads. The one major takeaway that stuck with me: testing is everything. If you want to level up your sales game, this is where you start.

Let me break it down for you.

Why Testing is a Total Game-Changer

After my visits, I walked away with this critical lesson: "If you don’t want to get left behind, you need to test." Seriously, testing isn’t just something to do when you have extra time—it’s the backbone of a successful strategy. Testing helps you figure out what really hits home with your audience, so you can adapt and keep growing.

Here’s a wild stat: Businesses that run at least 15 tests a year see a 30% increase in ad performance. Thirty percent! And here’s the thing: you don’t need a huge budget to make testing work for you. It’s about understanding your audience better, and you can do that even with a smaller budget.

What Should You Be Testing?

Not sure where to begin? Here are a few areas that can make a world of difference when you start testing:

1. Different Audiences
Sometimes the obvious audience isn’t the best one. For example, instead of targeting “health and fitness,” try reaching followers of a specific personal trainer or people who shop at niche stores like Trader Joe’s. Understanding your audience’s diverse interests can unlock new opportunities.

2. Different Creatives
A polished, professional shot might seem like the way to go, but you’d be surprised how often a simple iPhone photo outperforms it! Try out different creative styles—photos with people tend to do really well. Experiment and see what your audience clicks on!

3. Different Captions
Captions should be short, snappy, and get to the point. Speak directly to your audience, and make sure it’s easy for them to take action. Your goal? Hook them quickly and let your landing page do the heavy lifting.

Ready to Dive Into Testing?

If you want to unlock the full potential of your ads, testing is the key (Meta said so themselves). Start experimenting today, and see what resonates best with your audience. The magic happens when you’re willing to learn, adapt, and try new things. You never know—you might stumble upon something that completely changes your business.

Before I end this post, I also need to mention how grateful I am for the opportunity to visit Meta’s office and learn directly from them. I don’t want to gatekeep and that’s why I’m writing this post, so even if you weren’t there in the room with us, you can still use their teachings to scale your business.

So, what are you waiting for? Get testing, and watch your ads bring you more and better leads!