The1️⃣Facebook Ad that is outperforming all other ones
Mastering Facebook ads can feel like navigating a dense jungle where success often feels elusive. Amidst the chaos, there's one ad that is currently outperforming all other ones. It’s so good yet so simple! I want you to experience the success of Facebook Ads, and that’s why I’m spilling this huge secret in today’s blog post.
You’ve probably heard of the saying “creative is the new targeting.” Let me explain. The key to run successful Facebook ads in 2024 is the creative - your video, image or graphic. The platform's algorithms have evolved to the point where they can effectively target audiences based solely on the images you choose. The creative will either make or break your ad.
Here's a lesson I had to learn quickly: aesthetics don't always equal effectiveness. When you run ads, you should always run multiple creatives at once. This, so you can test what best resonates with your audience.
I don’t know if I should say it funny or frustrating, but the ads I believe to be the prettiest tends to be the ones that performs the worse. When we design an ad, we can truly take our time with the design and we get to look at it without any distractions. But that’s not how your ideal clients will see the ad. They’re gonna be in a different headspace, scrolling through a feed filled with other posts. That’s why we shouldn’t design for aesthetic, but instead we need to design with trends and data in mind - so that we can create ads that will truly resonate with our ideal clients.
Enter the winning Facebook Ad: the authentic ad. A rising trend involves using ads that feel genuine and relatable. And simply, don’t feel like ads. So here goes the big secret - are you ready?
The ad you want to be running in 2024 is a screenshot of the iPhone note app. It gives people a feeling that they get access to a piece of exclusive content which isn’t available to everyone (yes marketing is all about psychology).
I’ve tested several different versions of this ad with my clients and below you’ll find the template that far outperforms the other ones.
I must warn you, only use this template if you’re ready to see some serious results with Facebook Ads.
This is how to create the winning ad
Open your iPhone note app and start typing away.
Fill the gaps with information that is relevant for your business.
Take a screenshot, crop and upload it in the Meta Business Suite.
Below I’ve also added an example of what the template could look like when it’s filled out.
So what’s the lesson here? Don’t create ads that are pretty, create ads that are effective. It’s not about creating the most aesthetically pleasing design, but rather, you need to create something that is trending and will stand out in a busy feed. If you don’t know where to start, use this iPhone note template which has generated great results!
