Client: The Hub Dance Studio
The Hub Dance Studio
The Hub is an exclusive dance studio in the heart of Cape Town, South Africa. It was established in 2021 by Emma Wainwright who’s had a successful career as dancer in both Hong Kong and NYC.
Scope of project
Laura Wall created a launch campaign for the Hub Dance when it was moving into a new location. The goal was to attract both existing and new students to a unique open-house event where people could enrol into dance classes.
Result
While the average open-rate for newsletters are 16.67% across industries, the newsletters Laura Wall created on behalf of The Hub Dance received 61% and 53% open-rate.
The average click-through-rate for emails is 2.3%, while the email in this campaign received 9% CTR. To conclude, all metrics for email marketing were way above industry standard.
With a tight schedule and only 5 days to market the offer, Laura first filled 1/3 of the available spots withing 12 hours of launching the marketing campaign. And by the time the event took place, 98% of the places had been booked, with the majority of classes being sold out.
Emma Wainwright
Owner The Hub Dance
“Working with Laura was a really great experience. She guided me through the strategy from start to finish, and came up with ideas that I loved, wouldn’t have thought of myself, and definitely helped boost the business. She was very responsive and easy to work with. 10/10 would recommend.”
